Marketing Work Group

The Stratum Marketing Work Group consists of the Vice Presidents of Marketing or Directors of Marketing of our Stratum Shareholders. This group works on projects that provide savings through economies of scale or through the added benefit of leveraged-group buying. Additionally promotional success stories are shared providing an outstanding forum to share creative marketing campaigns. This committee originated in early 2000 and to date acts as a valuable reference network whereby participants can query other members on pertinent marketing relating topics and issues. Historically, this committee has focused on the following:

Patient & Provider Satisfaction Surveys. The Committee has considered standardizing on one patient satisfaction instrument as well as on one provider satisfaction survey tool.

Yellow Page Advertising. Members have successfully worked together to lower Yellow Page advertising expenditures.

Web Site Development. Web site development and marketing strategies have been shared related to the launch and maintenance of each organization's respective web sites.

Budgeting. Marketing Budgets and budgeting processes, including approval processes, have been shared and analyzed.

To obtain additional information, please call Trent Kramer, Vice President of Development and Business Services, 1/800-771-6694, or E-Mail:
trent.kramer@stratummed.com.